Doc Surfs, Finds Serfs

The other day Doc was inspired by Robert Scoble to do a little ego surfing on Google, and he found a sponsored link pointing him to the carSerfs Hall of Heros. Reading this post of his began a chain tickle reaction for me, that went something like this:
- Cool that a business is marketing itself on the Web in part by acknowledging the greatness that is Doc.
- [Scanning just the first few names on the list] My, he is in nice company.
- Holy doubletakes, Batman, so am I!
- "And who cares if you're reading about the life and interests of a lawyer." Heh. "[S]he's the high-tech, Erma Bombeck." Heh heh.
- Nice company indeed!
- Including the only other carSerfs heroine to date, Shoshana Zuboff, who I also think is brilliant.
- Hey, lookee there, she's now got a regular column with Fast Company. Wonder if she's blogging for them? Doesn't look like it.
- Wow, those carSerfs guys get Gonzo Marketing, in so many ways. But wouldn't it be nice to see a name/names associated with the posts on their weblog?
- Speaking of the greatness that is Doc, the baby has been slumbering nearly two hours in the sling Doc recommended when we flew back from Boston last year.
- The Support Economy in action: "She nailed our thinking behind carSerfs and the kind of support we think people want." "Welcome to the Dr. Sears Virtual Office Visits."
- I simply could not have survived the last 14 weeks without the sling and The Baby Book, and I have Doc to thank. Must remember to do so in a big squishy way in person. (Though there's so much less of him to squish.) Must remember to buy The Successful Child.
- It's a little late, but since we're on the topic of Doc, and Doc inspired the prize t-shirt, I'm pleased to announce that Frank Paynter won the "guess the baby" contest, since he postulated Tyler would be a boy, early, and a featherweight. (Those were the days!) Frank, it's on its way, I know you can't wait.
So yeah, that about covers it. [Update]: Except for one thing, don't miss Doc on CBS Sunday Morning tomorrow. Here's the related article — Digital Democracy — and Doc's quote about the Dean campaign blog:
Up until the Howard Dean campaign, we thought of a web log as a changing site that's a journal that an individual publishes. And now, all of a sudden, it's this place where hundreds, or even thousands, of people can add comments. And the people who are adding the comments are busy looking at each other's comments.