Today's Signs That The Apoc...Er, Gonzo Marketing Is Upon Us

Nike Tries a New Medium for Advertising: The Blog.

And in reverse, i.e., if you build it, they ("My company would like to sponsor a Weblog") will come: Blogging Baby (from the folks behind Engadget and Autoblog). Big thanks to Ernie for taking time out from confblogging to send the pointer. (I've been wondering which of these contraptions to pick up. Recommendations? As Blog Bloke told me awhile back, Canada has banned the walking variety, and even the stationary ones seem to get a lot of injury complaints on Amazon.)

Do Blawgs Jump Their Own?

Some very entertaining new blawgs:

• On the premise that "federal judges are the 'rock stars' of the legal profession's upper echelons," Underneath Their Robes promises to be their Rolling Stone (well, their "People, US Weekly, Page Six, The National Enquirer, and Tigerbeat" anyway). The authoress seeks ultimately "to become a federal judicial diva," like these.


• Oriental Redneck thinks blawging may have jumped the shark. Not swing dancing, though.

Worthy Of A Gmail Account (At Least)

Unlearned Hand, future officer in the Judge Advocate General's Corps, discusses why not to torture.

Illustrious

Jonas Luster knows just what to do with the new round of Gmail invitations Google recently released: "'Do no evil' is the Google motto, let's 'do some good'."

D Coverage

Several of the journalist bloggers linked below are posting reports from D, so I'm assuming the Wall Street Journal perhaps did the smart thing and lifted its restrictions on them, rather than trying to make the whole thing off the record?

Power Lunch just interviewed VCs Mitch Kertzman and Vinod Khosla about:

• Agami and disruptive cost structures;


• social software (Friendster, Visible Path) and new markets;


• ASPs (Salesforce.com, Five Nines [good name, but I can't find a company link], Sapius;


• second generation WiFi applications (for phones, music); and


• per Kertzman, an uptick in corporate spending on IT, with companies asserting more control over what they pay and how they buy, necessitating more pricing "by the glass than by the case."